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Case Studies That Win Clients and Jobs

  • MacEwan University 10700 104 Avenue Northwest Edmonton, AB, T5J 4S2 Canada (map)

Every designer needs more than just great work—they need to know how to show it. A strong case study can make the difference between landing your next client, project, or job, and being overlooked.

Join us for this hands-on workshop at Edmonton Design Week, where you’ll learn how to craft case studies that don’t just display your work but tell the story behind it. We’ll dive into:

  • Structuring an effective case study layout that’s clear and compelling

  • Showcasing your work in a way that highlights both visuals and thinking

  • Expanding on existing projects to demonstrate flexibility and multi-asset application

  • Talking about your work—your role, your process, and your approach—without overcomplicating it

  • Identifying the key details, stats, and achievements that prove impact

This workshop is designed for designers, illustrators, and creatives who want to build portfolios that win clients, jobs, and opportunities. Whether you’re polishing an existing portfolio or starting fresh, you’ll walk away with practical tools and inspiration to take your case studies to the next level.

Who should attend

Emerging designers building their first portfolio

Experienced creatives looking to sharpen how they present their work

Freelancers and agency designers who want to stand out in pitches

What to bring

A laptop or notebook (optional but helpful)

A project or two you’d like to develop into a case study

Details
📅 Date: Oct. 14, 2025
🕐 Time: 1:00 - 3:00 PM
📍 Location: MacEwan University, 10700 104 Ave NW, Edmonton, AB T5H 0K9, Canada

About the facilitator
Gordon Montgomery is a designer, illustrator, and art director with 16+ years of experience creating bold, forward-thinking work for clients across industries. He’s passionate about design that not only looks great but communicates with impact—and about helping designers showcase their skills in ways that win opportunities."

Tickets: $28

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